FRUIT growers are being asked to back a campaign to help a fabulous fruit win recognition.
Organisers of Denbigh Plum Festival are appealing to the public to donate their surplus fruit to promote their bid to achieve protected geographical indication for the fruity favourite alongside a tiny list of other UK produce.
The designation aims to protect the reputation of regional products, promote traditional and agricultural activity and eliminate non-genuine products which may be of inferior quality.
Spearheading the campaign Peter Jones, also known as ‘Mr Plum’, said: "We need to raise awareness of the campaign and we want people to donate their fruit.
"We want producers to use the Denbigh Plum to promote the campaign to get a geographical designation.
"If we do succeed there could be some great spin-offs for the town.”
If successful the Denbigh Plum, which according to the Visit Denbigh website is the only surviving native Welsh plum, first recorded in 1785, would be added to a list of designated products such as Pembrokeshire Potatoes and Parma Ham.
Anyone with Denbigh Plum trees bearing fruit to donate for chutney, jam, cakes and more can call 07896312905 or email firstname.lastname@example.org