HIGHLIGHTING the most important meal of the day.

That's what's in store in January.

There really is no better place for bonding people together and sharing ideas than over good food - and because the Farmers’ Union of Wales wants to continue to make sure that the voice of Welsh farming is heard at every level, farms across Wales will open their kitchens for breakfast week between January 22 and 28.

FUW president Glyn Roberts said: “Politicians, key stakeholders and the general public need to really understand the important role the food and drink sector plays in their everyday lives, so to do just that we will be enjoying some great local produce to kick-start our day as part of our breakfast week campaign.

“But, we want you to be a part of what we do and share your thoughts and worries about the state of the industry.

"Tell us your stories and help us to understand how we can help each other.”

This breakfast campaign provides an opportunity to promote the quality premium local produce that farmers grow for us every day of the year and throughout breakfast week, the FUW will shine a spotlight on the importance of our rural economy.

“Decision makers who are joining us will see the vital part farmers play in maintaining our rural communities, in sustaining a viable and profitable agricultural sector and, of course, producing excellent food,” added Mr Roberts.

Over the last year the FUW has been busy highlighting why farming matters - not just in terms of food security, but also in terms of our rural economy and our rural communities.

A host of businesses up and down the country have already been supporting the FUW in bringing that message across to politicians over the past 12 months and through farm visits, round table discussions and meetings, the union has been making great progress in highlighting why #FarmingMatters.

“However, we want to continue that work and would like to invite you to join us around the kitchen table for breakfast," said Mr Roberts.

"All across Wales, farms are opening up their kitchens for you, where we will be joined by producers, members and our local politicians.

"So, why not book your place at one of our kitchen tables and help us to show why farming matters?”

There will be a breakfast in the Denbigh / Flint region on Friday, January 26, with the location to be confirmed.

Over in Meirionnydd, Caffi Frongoh, near Bala, will host a breakfast on Tuesday, January 23, while there will be an event at Tymawr, Carrog on January 24.