A FARMER’S daughter who grew up near Ruthin and has attended the Royal Welsh Show (RSW) since she was four years old has been selected as the ambassador for Clwyd in 2020.

Lowri Lloyd Williams, who is the international marketing manager for the Welsh Government, has been chosen as the ambassador elect for Clwyd, the feature county responsible for fundraising for next year’s RSW in Builth Wells on July 20-23.

Ms Williams, aged 34, who attended Ysgol Brynhyfryd, said she feels “honoured and privileged” to represent Clwyd and its farming community, where her parents still own the beef and sheep farm in Efenechtyd.

Ms Williams said: “I feel honoured and privileged to represent Clwyd.

“I have attended the show all my life and it has always been the highlight of the year to go with family and friends.

“I never would have thought then that little me from Ruthin would become an ambassador for the show.”

Ms Williams was given the role after being interviewed by a panel of RSW representatives.

The 2020 RSW is the first year men could apply ambassador, which has historically been kept exclusive to women.

Ms Williams will now take an active role in fundraising and marketing for RSW in Clwyd, staging fundraisers and raising awareness of the biggest events on Wales's calendar.

She added: “I’m really excited to get started and it is a fantastic opportunity to get involved with events in the Clwyd region and work with people, which I love to do.”