AN OUTDOOR equipment store in Llangollen has been awarded after receiving high-scoring customer reviews during 2018.

ProAdventure, the bushcraft, camping and outdoor clothing and equipment shop in Llangollen, received the Feefo Gold Service award which recognises businesses using Feefo, the customer analytics website, that gain consistently positive customer feedback.

During 2018, ProAdventure received 50 reviews that ranked between 4.5 and five stars. Feefo ensures all the reviews it makes public are authentic by matching each one to a legitimate transaction.

ProAdventure’s 50 reviews add to its total of 145 on the website, with an average of 4.9 stars.

Peter Carol, owner of ProAdventure, said: “It’s a real honour to receive this award from Feefo. To be recognised for delivering exceptional experiences to our customers is a great achievement.

"We’ve been working hard to ensure our customers receive the best service possible, and being able to listen, understand and respond to their needs has enabled us to improve our offering in 2019."

In January, ProAdventure joined businesses from across Llangollen at the Riverbanc café for the City & Guilds customer service training scheme funded by the Welsh Government, with the aim to improve the customer service experience and boost return tourism in the town.

“We’re looking forward to another successful year ahead,” Mr Carol added.

Andrew Mabbutt, CEO of Feefo, said: “We would like to offer our congratulations to all the winners of this year’s Feefo Trusted Service award. We are so proud that so many businesses are putting customer service first.

“We have been working closely with all our customers to build trust and transparency online, and ultimately helping shoppers buy with confidence and make better decisions.”