How good is your local knowledge?

A COUNCIL initiative to work with businesses to develop a “baseline” general knowledge of the best attractions in Denbighshire has been launched.

Denbighshire County Council said the Tourism Ambassador Scheme is a first-of-its-kind in Wales aimed at raising awareness of town and environment locations, walking and cycling routes, history, Welsh language and culture in the county. It is hoped that this in turn will boost businesses’ ability to provide a better experience for visitors.

The project provides online interactive training resources including quizzes and films. Depending on the number of modules completed, businesses can gain bronze, silver or gold awards in the form of certificates and window stickers.

A series of workshops and real-life learning journeys will also be staged at the 11-mile World Heritage Site, the Clwydian Range & Dee Valley AONB and in the Vale of Clwyd.

Residents can take part in the initiative if they would like to improve their local knowledge too.

Hugh Evans, leader of the council, said: “The scheme aims is to create a baseline knowledge level and sense of place to ensure consistent messages are being communicated about the area.

“We are hoping many businesses will embed the scheme into their existing staff induction programmes to increase their understanding of the local tourism offer and take pride in being part of a shared interest community.”

The project has received funding from the Welsh Government Rural Communities - Rural Development Programme 2014-2020, which is funded by the European Agricultural Fund for Rural Development and the Welsh Government.

Ian Lebbon, chair of Denbighshire Destination Management Partnership said: “I would encourage businesses, individuals and students to deepen their knowledge of the county and help boost our local economy.

“The longer-term aim is to create Ambassador high streets, communities and even towns.”

For more information on the scheme visit