CALLING all food and drink producers in Denbighshire!

There is an opportunity to be part of a new innovative high street experience with a digital-twist.

Ffenestr Siop (Shop Window) is a retail initiative delivered by Menter a Busnes to provide Welsh food and drink producers with a wider shop window, and customers with easy access to a fantastic range of local products – each displaying a QR code for ease of shopping.

Following a successful pilot scheme in the run up to the festive period in 2020, this project will see local products in a shop window on Denbigh High Street, which forms part of Denbighshire County Council’s #LoveLiveLocal campaign.

People can point their smartphone at the QR code of choice and then click on the QR code.

After this, they can buy from the producer's website, for themselves or send gifts to loved ones.

Any food and drink producers based in Denbighshire who would like to gain valuable public exposure from mid-April for three months can get in touch with Charlotte Holliday via charlotte.holliday@menterabusnes.co.uk

Charlotte Holliday, Cywain’s food sector development manager, said: “This is a fantastic opportunity to showcase the great produce Denbigh has to offer.

"Please get in touch with me to register your interest or for more information.”

Rolant Tomos, Cywain’s innovation and new market team leader, added: “Following a fantastic response to the 2020 pilot scheme, we are excited to be launching the Ffenestr Siop project in Denbigh.

“It’s a very new idea, and gives shoppers the opportunity to browse the high street and see a physical gift before buying online.

"This retail initiative brings together the best of both worlds.”

The project complements Cywain’s work helping Welsh food and drink businesses to access new markets, and encourage the public to support local producers.

Emlyn Jones, Denbighshire’s head of planning, public protection and countryside service, said: “This is a great opportunity to showcase local produce, in support of the council’s #LoveLiveLocal campaign which is already up and running and proving successful.

"This comes hot on the heels of a pop up shop that was trialled in Rhyl for the festive period.

“It is also timely given the fact that Eisteddfod yr Urdd is returning to Denbighshire and the fact that the spotlight will be firmly on our county over the next few months provides a great opportunity to showcase a taste of local food and drink to those visiting Denbigh and the county.”