ONE of the largest groups of Welsh food and drink companies to exhibit at UK trade events will be heading to Birmingham later this month for two pivotal shows in the culinary calendar.
The group includes more than 40 fabulous Welsh producers who will be featured in two parallel events to be held at the NEC (April 25-27) – the Farm Shop & Deli Show 2022 and the Food & Drink Expo 2022.
Llannefydd-based Llaeth y Llan / Village Dairy will be on the Welsh Government stand at the Food & Drink Expo.
Among the Cywain micro-scale up challenge companies at the Farm Shop & Deli Show will be Hafod Brewing Company Ltd.
There are a range of Welsh food and drink producers from established companies to new rising stars.
They will be featured across a group of adjacent stands linking the two events.
The Welsh Government stand in the Food & Drink Expo area includes a dozen of Wales’ best-known food and drink producers.
The Food & Drink Wales Fine Food Cluster and Honey Cluster stand in the Farm Shop & Deli Show will feature 20 companies who have collaborated to develop and present a special showcase to display their existing ranges and exciting new products to buyers.
Co-ordinated by the Cywain project delivered by Menter a Busnes, the Fine Food Cluster provides a platform for ambitious Welsh food and drink businesses to work together.
Cywain is funded by the Welsh Government and the European Agricultural Fund for Rural Development / European Fisheries Fund.
Billed as ‘where the specialist retail sector meets’, the Farm Shop & Deli Show is the leading event for farm shops, delicatessens, restaurants, butcheries, bakeries, food halls, and garden centres. Also, it includes the keenly contested Farm Shop & Deli Awards.
Minister for rural affairs and North Wales, and Trefnydd, Lesley Griffiths MS said: “It’s great to see more than 40 food businesses heading to these two major trade events.
"It will be an excellent opportunity to showcase the very best of Welsh food and drink to potential new buyers and I’m pleased the Welsh Government is supporting their presence at the shows.
"I wish them every success.”
READ: Darren Millar MS says he's pleased with the 'continued success' of Llaeth Y Llan
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