AN innovative initiative designed to put the versatile and reliable Can-Am All Terrain (ATV) and Side by Side Vehicles (SSV) at the forefront of farmers and utility users’ minds is being implemented Bombardier Recreational Products this week.

The Can-Am Conquest Tour is visiting four sales and auction marts in the region this week, with Ruthin Farmers' Auction being its focal point tomorrow (Thursday, June 14).

Local participating Can-Am dealer Mike Pryce Machinery, based in Llanymynech, will showcase the high performance, power, towing and hauling benefits the Can-Am off-road range can deliver to consumers, while continuing to raise awareness of the brand.

The introduction of the tour by BRP follows a consultation with its UK Can-Am dealership network that identified auction marts and livestock sales as one of the key locations to target both new and existing customers.

It is part of Can-Am’s ongoing efforts to increase its market share in the UK utility ATV and SSV sectors, while engaging with consumers to understand their requirements.

The roadshow will arrive onsite at Ruthin with a branded truck transporting a selection of Can-Am ATVs and SSVs, with supporting promotional merchandise and offers.

BRP’s dealers will be present on the day to provide attendees with insights into the vehicles and to arrange demo rides with interested consumers back at their premises.

Anita Gobbo, BRP regional commercial manager for the UK, Italy and Spain, said: “Our client base works hard and requires a suitable hard-wearing vehicle to assist them onsite, but we know that users cannot always get to dealerships to see and try the bikes.

"This is why we are bringing our reliable and versatile ATVs and SSVs to them.

"These auction marts provide the Can-Am brand with an efficient lever to secure visibility and raise awareness.

"The Conquest Tour provides participating dealers with a high footfall platform to talk directly to their potential customers and promote their businesses to the targeted end user.”