THE Good Life Experience is all about connecting visitors with things that really matter in life - a weekend long interactive guide to living The Good Life!

And that’s exactly the reason why Hybu Cig Cymru – Meat Promotion Wales (HCC) attended the event, founded by Welsh singer and broadcaster Cerys Matthews.

Held near Hawarden, the long, idyllic weekend in Wales was a perfect opportunity to share the delights of Welsh red meat with people yearning for the more honest and straightforward lifestyle enjoyed by their forefathers, trying to discover what makes them truly happy.

“We made thousands of visitors very happy with endless samples of Welsh lamb and beef dishes during the four-day event,” said Medi Jones-Jackson, HCC’s events executive.

“The response to the meat was amazing, the produce did not fail to impress.

"Our mobile kitchen was placed next to HCC’s Lambassador Chris Roberts and his Welsh lamb asado grill, which also drew in the crowds.”

Another attraction led by Cerys Matthews was a Welsh lamb cawl cooking demonstration, which was lovingly left to bubble over on an open fire.

The audience was eager to taste the traditional Welsh broth, which was a hit with young and old.

One of the main highlights of the weekend without a doubt was a feast prepared by Chris - a one-off celebration of Welsh lamb and Welsh beef for 60 lucky ticket-holders.

The menu for the exclusive dinner included some of the social media sensation’s specialities, such as fire ‘infiernillo’ salt crust Welsh lamb shoulders and bone marrow flame basted Welsh beef tomahawk steaks with copious amounts of his signature ‘Sexy Rub’ seasoning!

HCC’s Medi added: “As part of our UK marketing drive over the summer months, we have attended one consumer event after another.

"These have included the Royal Welsh Show, BBC’s Countryfile Live, Anglesey Show, and a tour of supermarket stores.”